CURLY SHOP is a Latvian-founded brand for people with curly, wavy, and coily hair. We believe every curl is unique and deserves special care.
Behind the brand is Anželika, a hair stylist who has curly hair herself. Over the years, she has been through every stage: from denial to fully accepting her hair and learning to love it. For several years now, she has worked exclusively with curly hair: creating curly haircuts and teaching people to understand and reveal their hair’s natural beauty.
Anželika is not just a practitioner—she has also studied cosmetic chemistry in depth and completed several specialized training courses in the Curly Girl method. That’s why CURLY SHOP is more than just a product collection—you’ll find only products here that truly work and have a positive effect on curly hair.